AND OTHER STORIES BY H&M

6 FEBRUARY | REPORT |

A NEW BRAND BY H&M

What ?? I'm sorry ?? Really !! That was my reaction when I heard the great news about what's about to happen really soon. Sources on Internet like the website stories.com tell us that a new brand of Hennes and Mauritz is coming our way.This particular brand called "& other stories" will be a more exclusive and high-end brand focusing on Womenswear, shoes, bags and even cosmetics. The goal of the brand is to attract women who are creating their own style and vision due to fashion. A brand for the girl who know what she wants. Created by two teams located in Paris and Stockholm, head designer Anna Teurnell adds extra attention on quality, design and fabric and calls the different styles of the collections Masculine / Feminine chic. Sources also tell that the first stores will open in 7 fashion capitals of Europe such as Paris, Milan, London and Copenhagen but don't worry. Thanks to the Internet we can buy it online. Unfortunately I didn't found anything about a menswear line but you never know. Time to keep our eyes on this upcoming brand !!

picture source : &otherstories.tumblr.com

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